Our Story

Our small business journey has been a remarkable and deeply personal one. It all began with the vision of our founders and owners, Fata Uitiriai and Rosieann Kapeteni, in the heart of Samoa. Rosieann's passion for Pacific design and her desire to share its beauty with the world led her to create unique garments and handicrafts. As we continued to grow, our journey took us to New Zealand, where we expanded our reach and found a community of like-minded individuals who appreciated the uniqueness of Pacific design.

However, our journey didn't stop there. In a testament to faith in God, we made our way to Australia, where we found a new home and fresh opportunities to showcase our Pacific-inspired creations. Along the way, we decided to rebrand our business from "Insider Pacific" to "Elora Reign." This change reflects the story of our family's journey and the faithfulness of God in guiding our path. "Elora" signifies a place of light and inspiration, while "Reign" embodies the idea of reigning in our style, culture, and faith.

We are excited to continue this journey with you, and we hope that our products not only bring joy and beauty into your life but also inspire you to embrace your unique story and heritage. Thank you for being a part of the Elora Reign family.